Adding a new service gives your business another opportunity to grow. Customers need to know it is available, understand whether it fits their needs, and have a clear way to contact you about it.
A practical introduction connects those steps: define the offer, create a dedicated landing page, promote it through relevant channels, and follow up on the enquiries.
At Bizfront, we help established businesses plan and carry out that work, from explaining the service to building the pages, content, and campaigns that support it.
1. Define the Service Before Promoting It
Write down who the service is for, what it includes, and where you will deliver it. Use your knowledge of existing customers and previous enquiries to keep the offer focused.
For example, imagine a commercial cleaning company introducing post-construction cleaning for contractors preparing offices and retail spaces for handover.
Its offer should explain the cleaning tasks available, suitable project types, service area, and any exclusions. The team should also know what information is needed to prepare a quote.
This gives everyone a consistent explanation to use when writing content, answering calls, or discussing projects.
2. Add a Dedicated Service Landing Page
Create a page on your existing website specifically for the new service. This gives your announcements, advertising, and other content a relevant place to send interested customers.
For the cleaning example, the page could be titled “Commercial Post-Construction Cleaning in Calgary.”
Include:
- Who it helps: The customers and project types you serve.
- What you provide: Included work, scope, and service area.
- Why customers can consider you: Relevant team experience, capabilities, and genuine supporting evidence.
- How to enquire: A visible phone number and a clear quote request form.
Ask for enough information to begin assessing the request. For a cleaning project, that might include the location, property type, and required date. Further details can follow during the quotation process.
Add the page to your services menu and link to it from related service or industry pages.
At Bizfront, we handle the messaging, writing, design, development, and on-site SEO needed to build service landing pages.
Contact Bizfront if you need help turning your new service into a clear offer and a page customers can act on.
3. Introduce It to Relevant Existing Customers
Your existing customers may have a need for the new service or know someone who does.
Include the introduction in relevant customer emails, account updates, and proposals. Explain what is available, when it is useful, and where they can learn more.
For the cleaning company, a regular update to a commercial property client could highlight that post-construction cleaning is now available for upcoming renovations.
Link directly to the landing page so the customer can review the scope and request a quote.
Make sure employees who handle customer enquiries know about the service and can explain the next step.
4. Promote the Service Through Specific Marketing Channels
Choose channels based on the customers you want to reach and how they look for help.
Google Ads
A targeted search campaign can direct people searching for the service to your landing page. For the cleaning company, relevant searches could include “commercial post-construction cleaning” and “office renovation cleaning.”
Focus the campaign on the locations you serve and the work you want. The advertisement and landing page should describe the same offer.
LinkedIn and Social Content
Publish an introduction explaining who the service helps and when they would need it. Include a link to the landing page.
Follow with useful content that answers a buying question, explains the process, or shows relevant capabilities. For a commercial service, LinkedIn may be appropriate for reaching business contacts.
SEO and Supporting Articles
Build useful information around questions customers ask before requesting a quote. The cleaning company could explain what details a contractor should prepare for a post-construction cleaning estimate.
Link the article to the service page so readers can move from research to enquiry.
Talk to Bizfront about which channels fit your service and where to focus your marketing budget.
5. Follow Up and Review the Enquiries
Assign someone to receive enquiries and guide customers through the quotation process.
Keep a simple record of the source, requested work, location, quote status, and outcome. This helps you see which activity is bringing suitable opportunities.
Use repeated questions to improve the landing page. Review targeting if requests consistently fall outside your service area or scope.
At Bizfront, we track marketing performance and use the findings to guide ongoing improvements.
Give Your New Service a Clear Introduction
You have invested in expanding what your business can offer. The next step is helping suitable customers recognise when they need it and feel confident making contact.
A clear service description, a dedicated landing page, and focused promotion give you a practical foundation. Consistent follow-up helps your team turn relevant enquiries into opportunities to quote and win work.
Book a discovery call with Bizfront. Tell us what you are introducing and who you want to reach. We’ll help you decide what to build, where to promote it, and how to measure progress.
