Let’s be real—modern review systems like Google Reviews are great. They let customers share their experiences quickly and help businesses showcase their wins. At Bizfront, we’re proud to have a 5-star rating on Google, but we didn’t stop there. We also earned an A+ rating with the Better Business Bureau (BBB) because trust matters. When it comes to building credibility and lasting relationships, BBB does something that flashy star ratings can’t—it reinforces the values we hold ourselves to every day.
Here’s why we chose to align ourselves with the BBB and why it might make sense for your business, too.
BBB Accreditation Isn’t Just a Badge—It’s a Commitment
At Bizfront, we’re outcome-driven. Our websites are designed to do more than just look good—they generate leads, build trust, and grow businesses. That mindset applies to everything we do, including the way we operate behind the scenes.
Getting BBB accredited means more than adding a shiny logo to our website. It’s about holding ourselves to higher standards: transparency, honesty, and a commitment to client satisfaction. The BBB requires businesses to follow a set of core values, including ethical practices, responsiveness, and reliability. For us, this wasn’t a checkbox—it’s how we do business already. BBB accreditation just puts that commitment out in the open for everyone to see.
Creating a Dialogue with Our Clients
Reviews on platforms like Google are essential, and we’re proud to have earned a 5-star rating from our clients. That feedback means a lot to us. But while Google Reviews are a powerful tool, they’re often a one-way street. A customer leaves a review—good, bad, or ugly—and that’s where it ends.
The BBB, on the other hand, creates an opportunity for dialogue. If a customer has a concern or complaint, BBB offers a structured system that encourages businesses to listen, respond, and resolve. This process helps us maintain relationships, improve where we need to, and ensure total satisfaction.
At the end of the day, no business is perfect, but how you respond when things don’t go as planned makes all the difference. The BBB system shows our clients that we care, that we’re accountable, and that we’re always ready to make things right.
Building Credibility in a Digital World
We live in an era where trust is hard to earn and easy to lose. Sure, Google Reviews and testimonials on your website are important, but BBB accreditation carries a unique weight. When customers see that a business is BBB accredited, they recognize it as a trusted symbol of integrity and professionalism—something that’s been around long before the internet exploded with review sites.
For us at Bizfront, this credibility matters. We’re in the business of helping Calgary companies grow, and that growth is built on trust. If our clients are going to trust us to deliver on their digital goals, they need to know we take our own reputation just as seriously.
A Community of Like-Minded Businesses
Beyond credibility, the BBB connects businesses with a network of other professionals who share the same commitment to quality. Being part of this community is more than just good optics—it’s a chance to learn, collaborate, and grow alongside businesses that care about doing things the right way.
The SEO Bonus (Because We Can’t Ignore It)
We’re not going to pretend the SEO perks didn’t cross our minds. BBB accreditation comes with a listing on their online directory, which is seen as a trusted backlink by search engines like Google. For those of us in the digital space, we know how valuable that is for building domain authority and improving search rankings.
But for us, the trust and credibility we gain from being BBB accredited far outweigh the technical perks.
Should Your Business Get BBB Accredited?
If you’re a Calgary business looking to stand out, build credibility, and foster better relationships with your customers, BBB accreditation is worth considering. It’s a signal to your clients that you care about running your business the right way—and it’s a chance to hold yourself to higher standards in the process.
For Bizfront, it was a no-brainer. We’re proud of the work we do and the way we do it. BBB accreditation helps us prove it.
Ready to work with a Calgary business that puts trust and results first? Contact Bizfront today, and let’s build something great together.
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